Chilean blueberries could face challenges in U.S. and Europe this season December 23 , 2020 Chilean blueberry volumes in the U.S. and European markets are forecasted to be similar to those of last year, but the industry could face some challenges this season, according to industry sources. The unpredictable timing of the arrivals, more volumes in the markets from other supplying countries, and difficulty in anticipating demand are all adding up to create a complicated season. “The current market conditions in the U.S. for this time of year are very inconsistent, as increasing production from Mexico and Peru has added more fruit into the market, while holiday retail demand has declined,” Markus Duran, North American Blueberry Operations Manager at CalGiant, told FreshFruitPortal.com.