China is now the world's biggest market for Cuban cigars May 06, 2021, 05:42 PM facebook email Cohiba is a brand of premium cigar produced in Cuba for Habanos S.A., the Cuban state-owned tobacco company. Roberto Machado Noa/LightRocket via Getty Images China has become the world's biggest market for Cuban cigars, overtaking Spain. Sales in China have grown more than 50% in the past 6 years, Cuba's state cigar company, Habanos, said this week. A box of hand-rolled Cuban cigars - considered the best in the world - can cost thousands of rands. China has overtaken Spain to become the world's biggest market for pricey Cuban cigars, according to Habanos, Cuba's state-owned cigar company.