Company is hiring CNN business journalist Cristina Alesci as its first chief corporate affairs officer. Chobani uses positive PR and its small advertising budget to promote its growing products beyond yogurt along with its pro-refugee mission. Alesci will overseee a team of 25 handling PR, communications, and government relations, among other areas. Chobani, known for its Greek yogurt and pro-refugee politics, is drafting CNN business journalist Cristina Alesci for a newly created executive communications position. Alesci, the daughter of Italian immigrants, featured Chobani chief executive Hamdi Ulukaya in a segment on CNN five years ago exploring his attempts to help refugees in America. The segment received such positive feedback from viewers that the two stayed in touch.