This 20-Year-Old Beauty Founder Set Out to Create a Skin-Care Brand "For Gen Z, by Gen Z" 0 Shares Too often, the best beauty stories go Untold, solely based on a person's skin color, religion, gender expression, disability, or socioeconomic status. Here, we're passing the mic to some of the most ambitious and talented voices in the industry so they can share, in their own words, the remarkable story of how they came to be — and how they're using beauty to change the world for the better. Up next: Jeena Chong, founder of Gen Z-focused skin-care brand CityFace. My journey with beauty started when I was 15. I went to an open call for a modeling agency on a whim and began working in the industry in Korea. Through that, I got exposed to a lot of different beauty companies and products. At the same time, I realized that I had super-sensitive skin — a lot of the products that were working for other models didn't really agree with me. After photo shoots, I would come home with lots of redness and irritation on my face. That was really challenging for me in high school.