Furthermore, the industry has been impacted with almost 50 rise in cotton yarn over two years, which saw garment manufacturers and retailers increasing prices by 15-20 leading to slowing down of demand in the unorganized sector, especially in tier-2 and tier-3 cities and towns, added Mr. Masand.Speaking about the apparel segment expectations, Venu Nair, Managing Director CEO, Shoppers Stop Ltd., said, We are expecting a strong growth in the apparel segment, on the back of our key strategic pillar of Private Brands, National Brands and Store Expansions.