CMOpinion: The two types of marketers in a COVID world In her first regular Mumbrella column, Optus' head of marketing - CMO Melissa Hopkins suggests embracing Australia's strong COVID position in order to pursue risk and opportunity. March 4, 2021 10:27 by MELISSA HOPKINS We really do live in the lucky country and I firmly believe how we have navigated the last 12 months has reinforced this. Our patriotism and indeed statism is at an all time high. Our little bubble of an economy has on the whole been unaffected (not discounting the massive hit for the tourism or hospitality industries). Europe and the US would be rejoicing with the low level of COVID cases.