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ADMA adds seven industry leaders to advisory committee


ADMA adds seven industry leaders to advisory committee
March 4, 2021 10:12
The Association for Data-Driven Marketing and Advertising (ADMA) has added seven industry leaders to its advisory committee in new positions created to bolster the group.
IPG MediaBrands CEO Mark Coad,  Tourism Australia CMO Susan Coghill, Suncorp’s general manager of marketing Mim Haysom, The Iconic CMO Alexander Meyer, Optus CMO Mel Hopkins, MacMorgan principal David Morgan and Qantas CMO Jo Boundy are the latest appointments to the committee.
ADMA will be focusing on education and regulation in 2021, following the ‘litmus test’ of 2020 on the use of data and creativity in marketing. ....

Trisca Scott Branagan , Jo Boundy , Stephen Porges , Mark Ritson , Zoe Wilkinson , Mel Hopkins , Andrea Martens , Steve Brennen , Jodie Sangster , Roger Sniezek , Mandy Eyles , Stuart Tucker , Alexander Meyer , Steve Sinha , Paul Mccrory , Susan Coghill , Mark Coad , Australian Computer Society , Australian Alliance Of Data Leadership , Association For Data , Technology Collective , Institute Of Analytics Professionals Australia , Supreme Court , Data Driven Marketing , Tourism Australia , Mim Haysom ,

CMOpinion: The two types of marketers in a COVID world


CMOpinion: The two types of marketers in a COVID world
In her first regular Mumbrella column, Optus head of marketing - CMO Melissa Hopkins suggests embracing Australia s strong COVID position in order to pursue risk and opportunity.
March 4, 2021 10:27
by MELISSA HOPKINS
We really do live in the lucky country and I firmly believe how we have navigated the last 12 months has reinforced this. Our patriotism and indeed statism is at an all time high. Our little bubble of an economy has on the whole been unaffected (not discounting the massive hit for the tourism or hospitality industries). Europe and the US would be rejoicing with the low level of COVID cases.  ....

Jo Boundy , Don Osullivan , Susan Coghill , Melbourne Business School , Tourism Australia , Dono Sullivan , ஜோ எல்லைக்குட்பட்டது , தாதா ஓசுள்ளிவண் , சூசன் கோகில் , மெல்போர்ன் வணிக பள்ளி , சுற்றுலா ஆஸ்திரேலியா , டோனோ சல்லிவன் ,

Could Australia open for vaccinated tourists in 2022?

Australia, which has been pursuing a “zero-Covid” policy for a year, may open to overseas tourists by 2022 – but possibly only to those who have been vaccinated. The prime minister, Scott Morrison, told reporters: “I think it is a reasonable expectation that as time goes on, as the vaccination rolls out across the world and here in Australia, you should rightly expect that things will change and how we manage the virus.” Speaking at one of the. ....

New South Wales , United Kingdom , Scott Morrison , Jo Boundy , Tourism Australia , Phillipa Harrison , Sydney Opera House , புதியது தெற்கு வேல்ஸ் , ஒன்றுபட்டது கிஂக்டம் , ஸ்காட் மோரிசன் , ஜோ எல்லைக்குட்பட்டது , சுற்றுலா ஆஸ்திரேலியா , சிட்னி ஓபரா வீடு ,