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republican party, you say continuing to follow them is a path to disaster. >> one more followup to that. >> sure. >> the messaging. people were very critical of the messaging as you saw in the media. i stalked to a couple of folks in the democratic party this week en. one is an advisor to the president. he said i was telling the potus the entire time that the streets were not saying what the polls were saying and that young people are coming out. they're telling me rather than having big events and saying the president isn't going here or there, that you actually had democrats in the trenches in areas working with people, talking about the accomplishments, asking them what they were going to do and the pundits and the media didn't understand the strategy. >> correct. if you would have looked at what actually was happening as opposed to the day to day, what's the latest fire bomb they're throwing over the wall, you would have seen just what you said, that we were talking to average people. you know what one of our most successful commercials and arguments was?