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um, just let me drop off my friend, and then we'll talk. levine: when we entered the '80s, a lot of one-hour dramas that were light hearted, like "magnum, p.i.," were very popular. [ gunfire ] [ tires squeal ] bianculli: after "m.a.s.h." went off the air, the next season there wasn't a single sitcom in the top 10. first time that had ever happened in tv history. the prevailing feeling was that the sitcom was dead. greenfield: brandon tartikoff, nbc programming chief, says reports of the sitcom's death were greatly exaggerated. time and time again, if you study television history, just when someone is counting a form out, that is exactly the form of programming that leads to the next big hit. ♪ graham: so 1984, "the cosby show" comes on. now, bill cosby's not new to tv. he's had other tv shows. but "the cosby show" is very different. it stands apart from everything else he's done.