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The Eighties

dispatch. we have a 9-11. armed robbery in progress. mcqueen: when quality does emerge on television, the phrase "too good for tv" is often heard. one recent network offering that seems to deserve that phrase is "hill street blues." "hill street" is one of the changing points of the entire industry in the history of tv. bochco: we had all watched a documentary about cops and it had this real hand-held, in the moment quality that we were very enamored of. [ screaming ] [ screaming ] come in! come in! [ telephone ringing ] graham: the minute you looked at it, it looked different. it had a mood to it. you could almost, you could almost smell the stale coffee. bochco: we didn't want to do a standard cop show where, you know, you got a crime and you got your two cops and you go out and you catch the bad guy and you sweat him and he confesses and that's it.

Mtv-music-television , Too-good-for-tv , Network-offering , Progress , Dispatch , Armed-robbery , Mcqueen , 11 , One , 9 , One-of-us , Second-city-tv

The Eighties

i think that he is starting to transcend just his sport. he's becoming something of a public figure. futterman: michael jordan becomes the model that every other athlete wants to shoot for. they want to be a brand. and that's what television does for these athletes. it turns them into worldwide, iconic brands. announcer: the inbound pass comes in to jordan. here's michael at the foul line. a shot on ehlo. -good! -yeah! the bulls win! athletes in the '80s became part of an ongoing group of people that we cared about. we just had an enormous, pent-up demand for sports and the '80s began to provide. thank goodness. cable television is continuing to grow. it's estimated that it will go into one million more u.s. households this year. with cable television suddenly offering an array of different channel choices, the audience bifurcated. that's an earthquake. i want my mtv! i want my mtv!■■■■i want my mtv! i want my mtv. i want my mtv. ♪ goodman: a new concept is born -- the best of tv combined with the best of radio.

Mtv-music-television , Something , Brand , Athletes , Athlete , Sport , Figure , Model , Iconic-brands , Futterman , Michael-jordan , People

The Eighties

it's a great story. announcer #1: off the back. lakers had several chances and here's larry bird dunking down the court. announcer #2: magic johnson leads the attack. look at that pass. oh, oh! what a show! what a great play! oh! what a show! when those championship games are in prime time and people are paying attention to that, television feeds into those rivalries and makes them bigger than they've ever been before. [ cheers and applause ] connelly: every mike tyson fight was an event because every fight was like an ax murder. when he fought michael spinks, the electricity, you could just feel it watching it on tv. announcer: here comes mike, spinks in! he leads with a right hand! down he goes! tyson was made for tv because there was drama. announcer: it's all over! mike tyson has won it! firestone: not a lot of junior high school kids can dunk, especially at five feet. but everybody tries now. everybody tries. [ laughs ] i bet now.

Oprah-winfrey-show , Back , Court , Play , Story , Magic-johnson , Chances , Attack , Announcer-1 , Announcer-2 , Los-angeles-lakers , Oh

The Eighties

um, just let me drop off my friend, and then we'll talk. levine: when we entered the '80s, a lot of one-hour dramas that were light hearted, like "magnum, p.i.," were very popular. [ gunfire ] [ tires squeal ] bianculli: after "m.a.s.h." went off the air, the next season there wasn't a single sitcom in the top 10. first time that had ever happened in tv history. the prevailing feeling was that the sitcom was dead. greenfield: brandon tartikoff, nbc programming chief, says reports of the sitcom's death were greatly exaggerated. time and time again, if you study television history, just when someone is counting a form out, that is exactly the form of programming that leads to the next big hit. ♪ graham: so 1984, "the cosby show" comes on. now, bill cosby's not new to tv. he's had other tv shows. but "the cosby show" is very different. it stands apart from everything else he's done.

Lot , Levine , Dramas , Friend , Goat , Gunfire , Light-hearted , Um , Tires-squeal , Magnum-p-i- , 80 , One

The Eighties

this is it. welcome to mtv, music television -- the world's first 24-hour, stereo, video music channel. julie brown: music television, what a concept. mtv was, pow!, in your face. you were not gonna turn us off. hanks: mtv did nothing but play current music videos all day long. so let me get this straight -- you turn on the tv and it's like the radio? i'm martha quinn. the music will continue non-stop on mtv music television, the newest component of your stereo system. when mtv launched, a generation was launched. 18 to 24-year-olds were saying, "i want my mtv." i want my mtv videos. i want my mtv fashion. yo! connelly: mtv was the first network really focused on the youth market and becomes hugely influential because they understand each other, the audience and the network. mtv had a giant impact visually and musically

New-world , Concept , Radio , Welcome-to-mtv , This-is-it , Music-television , Stereo , Pow , Video-music-channel , Julie-brown , 24 , Second-city-tv

The Eighties

if the 40 year-odd history of commercial broadcasting has taught us one thing, there's nothing sacred about television. all right. steven is upstairs. [ laughter ] hey dave, i was just curious, is there any way i can get mtv on this... actually, steve, that's a -- that's just a monitor and all you can get on that is our show. oh. that's okay. hanks: there was a degree of cynicism that was needed in the art form at that time. and it's a cynicism that just became common sense after a while. because it never got old. i've watched johnny carson, and you are no johnny carson. [ cheers and applause ] [ whooping ] good day, welcome to the great white north canadian corner. i'm bob mckenzie, this is my brother doug. and today we got a real big show 'cause we got a... bianculli: there was a second city chicago company, there was a second city toronto company. the toronto one is the one that fueled the sctv series, which originally was syndicated and got to the states that way.

Thing , Laughter , Television , History , David-letterman , Commercial-broadcasting , Cancer-research , Steven , Nothing-sacred-about-television , One , 40 , All

The Eighties

hail caesar!■■■■■■■■hail caesar! hail, hail. thank you very much for that marvelous reception. i particularly want to thank my supporters over there in the caesarian section. [ laughter ] steinberg: it's healthy to be an outsider, you know, as a comedian. and canadian are always outsiders but they're looking at the other culture, which is right next door to them. i love you sammy maudlin! i want to bear your children! [ laughs ] hanks: it was the type of comedy that had only been accessible if you could have gotten into the improv clubs in chicago or toronto. i had never seen anything like second city tv. alex trembel: james bridgeman, parkdale. [ laughter ] sorry, no, never mind. i'm sorry. yost: it was far more conceptual in its humor because it didn't have to be performed in front of an audience. and there was also just the idea that it was this sort of low-rent thing. it was this sort of by the seat of their pants

Way , Laughter , Hail , Supporters , Reception , Section , Children , Culture , Comedian , Canadian , Outsiders , I-love-you

The Eighties

mom, i wanted my eggs scrambled. coming right up. mandabach: they talked about parenting. previous to that, on television the kids were cool and the parents were idiots. and then cosby says the parents are in charge and that was something new. instead of acting disappointed because i'm not like you, maybe you can just accept who i am and love me anyway because i'm your son. that's the dumbest thing i've ever heard in my life! shales: you know, it helps, the casting of anything helps a lot in television. and the kids were just great. if you were the last person on this earth, i still wouldn't tell you. you don't have to tell me what you did. just tell me what they're gonna do to you. graham: unlike every other show on tv, it's showing an upper-middle-class black family. this wasn't "all in the family." they weren't tackling, you know, deep issues. but that was okay. the mere fact that they existed was a deep issue. mandabach: the decade was waiting for something real.

Something , Mom , Mandabach , Bill-cosby , Parents , Charge , Eggs , Idiots , On-television-the-kids , Thing , In-my-life , Son

The Eighties

episode of máaásáh are the last call for the pre-cable world of television. they are like the last time that the huge audience will all turn out for one event. >> all right, that's it, let's roll. hey. let's be careful out there. >> when quality does emerge on television, the phrase, too good for tv, is often heard. one recent network offering that seems to deserve that phrase is hill street blues. >> hill street is one of the changing points of the entire industry, in the history of tv. >> we had all watched the documentary about cops, and it had this real handheld, in the moment quality which we were very enamored of.

Mtv-music-television , It , Audience , World , Episode , Event , Let-s-roll , Maaasah , Last-call , One , Television , There

The Eighties

could feel it watching it on tv. ohigh school kids can dunk, >> tyson was made for tv because of the drama. >> not a lot of junior high school kids can dunk. >> everybody tried. >> i think that he is starting to transcend the sport if he is becoming a public figure. >> michael jordan becomes the model that every other athlete wants to shoot for. they want to be a brand, and that is what television does for these athletes. turns them into worldwide iconic trans. >> here is michael in the foul line, the bulls win. >> this became part of an ongoing group of people we cared about. we had an enormous pent-up demand for sports and the '80s began to provide it, thank goodness. >> television will continue to grow, estimated it will go into more than 1 million u.s. households this year. >> with cable-television

Lot , It , Second-city-tv , Drama , Junior-high-school , Ohigh-school-kids , Tyson , Everybody , Kids , Athlete , Figure , Sport