Tim Pilcher CEO at Glide Combatting UK broadband poverty needs an alternative approach 3rd March 2021 Tim Pilcher CEO at Glide explain the importance of delivering Gigabit broadband to rural areas, so that residents and businesses alike can benefit from cost-effective and best in class internet speeds. As the seemingly never-ending lockdown continues to put Britain’s network connectivity to the test and confines millions of office workers to remote working from spare bedrooms, kitchen tables or converted corners, many parts of Britain have been found wanting. There are more than 4,000 ‘not spots’ in the UK that experience crippling-poor broadband connections. Unsurprisingly many of these hard to reach areas are located in rural locations. Addressing this shortfall is vital if businesses in these spots are to survive.