Companies try to meet demand for safer water-Eastday

From:ChinaDaily   |  2021-04-21 09:11
Demand for safer and cleaner drinking water is soaring in China on consumer concerns about health and safety at home, offices and restaurants.
Younger consumers are showing a stronger desire for improved water quality, a recent report found.
Those born in the 1990s are also keen to upgrade their water purifying devices at home.
That's not all. Younger consumers are willing to use professional means to judge the quality of water, according to a survey from market research company Ipsos.
China's water purification device market size is estimated at 40 billion yuan ($6.13 billion) in annual sales. About 20 percent of Chinese families have water purification equipment installed at home, according to British-Dutch consumer goods company Unilever Plc.

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