CompassMSP CEO ‘Aggressively’ Chasing SMBs With Tarrytech Buy ‘Every time we bring on a company, we’re bringing on strong, great operational MSPs, and we take what they do well and make that part of the rest of the organization,’ says Ari Santiago, CEO of CompassMSP. By C.J. Fairfield July 19, 2021, 02:45 PM EDT CompassMSP CEO Ari Santiago says his company’s acquisition of Tarrytech Computer Consultants last week is part of CompassMSP’s strategy of “aggressively” driving its small to medium-sized (SMB) market reach on the East Coast. “Our differentiation from our competitors is we’re extremely focused on the market segment that we’re working in, which is mostly on SMB managed services,” said Santiago, who became CEO of Hartford, Conn.-based CompassMSP in February, in an interview with CRN.