Consumer study shows insights on grape consumption Findings from a recent consumer research study¹ that gathered insights on purchase, consumption and shopping behaviors among U.S. primary shoppers ages 25 to 73 were released today by the California Table Grape Commission. Among the key findings: 46 percent of primary shoppers consider fresh grapes to be a staple in their household, increased from 32 percent in 2019². Another 35 percent report that grapes are purchased often in their households. 57 percent of primary shoppers always or usually decide to purchase fresh grapes before going into the store, up from 42 percent in 2019. 56 percent of primary shoppers report purchasing fresh grapes about once per week or more often. This is an increase from 52 percent reported in 2019.