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California Table Grape Commission has global approach to promotions

Jeff Cardinale, communications manager for the California Table Grape Commission revealed it’s an exciting time for the state’s grape industry and 2021 projects to be one of the best seasons ever.

Nineteen countries around the world will have promotions for California grapes this season, which represents 94 percent of the California grape export volume in 2020. ....

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Consumer study shows insights on grape consumption


Consumer study shows insights on grape consumption
Findings from a recent consumer research study¹ that gathered insights on purchase, consumption and shopping behaviors among U.S. primary shoppers ages 25 to 73 were released today by the California Table Grape Commission.
Among the key findings:
46 percent of primary shoppers consider fresh grapes to be a staple in their household, increased from 32 percent in 2019². Another 35 percent report that grapes are purchased often in their households.
57 percent of primary shoppers always or usually decide to purchase fresh grapes before going into the store, up from 42 percent in 2019.
56 percent of primary shoppers report purchasing fresh grapes about once per week or more often. This is an increase from 52 percent reported in 2019. ....

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Grapes may act as an edible sunscreen: Study


Grapes may act as an edible sunscreen: Study
New human research has found that consuming grapes can protect against ultraviolet (UV) skin damage and polyphenols are the likely culprit.
The two-part study, funded by the California Table Grapes Commission, was published in the
Journal of the American Academy of Dermatology​ and revealed that the subjects displayed increased resistance to sunburn and a reduction in markers of UV damage at the cellular level.
Study details 
The research was conducted at the University of Alabama, Birmingham and led by principal investigator Craig Elmets, MD. Elmets et al investigated the impact of consuming whole grape powder - equivalent to 2.25 cups of grapes per day - for 14 days against photodamage from UV light.  ....

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