ABOUT: Join Us to Launch JB MacKinnon’s New Book: ‘The Day the World Stops Shopping’ read more J.B. MACKINNON is the author or co-author of five books of non-fiction. An award-winning journalist, his work has appeared in the New Yorker, National Geographic and the Atlantic, as well as the Best American Science and Nature Writing anthologies. He is an adjunct professor of journalism at the University of British Columbia, where he teaches feature writing. MacKinnon’s latest book is The Day the World Stops Shopping, a thought-experiment that imagines what would happen — to our economies, our products, our planet, our selves — if we committed to consuming far fewer of the Earth’s resources. Previous works are