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'Green technology' is fine, but to really save the planet we need to shop less

Green technology is fine, but to really save the planet we need to shop less
J.B. MacKinnon’s new book makes the case for the world’s citizens to buy a ‘little less stuff’ or else
May 25, 2021
Lockdowns have curbed shopping, making the case for an effective fix for our climate crisis (Mark Felix/AFP/Getty Images)
If the purpose of a thought experiment is to cast new light on familiar phenomena, the better to inspire a cascade of new thoughts on scarcely registered realities, J.B. MacKinnon certainly delivers in
The Day the World Stops Shopping. On his way to exploring what could happen in the wake of a sudden 25 per cent drop in human consumption, MacKinnon offers eye-opening explanations of everything from why energy-saving products have not decreased climate-threatening carbon emissions to what causes those mysterious holes in your T-shirt. ....

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J.B. MACKINNON is the author or co-author of five books of non-fiction. An award-winning journalist, his work has appeared in the New Yorker, National Geographic and the Atlantic, as well as the Best American Science and Nature Writing anthologies. He is an adjunct professor of journalism at the University of British Columbia, where he teaches feature writing.
MacKinnon’s latest book is
The Day the World Stops Shopping, a thought-experiment that imagines what would happen to our economies, our products, our planet, our selves if we committed to consuming far fewer of the Earth’s resources. Previous works are ....

New York , United States , United Kingdom , Dominican Republic , New Yorker , Jb Mackinnon , Mia Kirshner , Valisa Smith , Michael Simons , Paul Shoebridge , National Geographic , University Of British Columbia , Writer Trust Rogers Fiction Award , National Business Book Award , World Stops Shopping , Best American Science , Nature Writing , British Columbia , Future World , Mile Diet , Live Here , Dead Man , Random House Canada , Scotiabank Giller Prize , Charles Taylor Prize , Literary Non Fiction ,