Coon Cheese changes name to Cheer Cheese, pledging to 'build a culture of acceptance' Posted WedWednesday 13 updated WedWednesday 13 JanJanuary 2021 at 12:53am The recipe will remain the same, but the new packaging will be on supermarket shelves in July. ( Share Print text only Cancel Coon Cheese has been renamed Cheer Cheese after a long campaign by activists who said it had racist connotations. Key points: Saputo Dairy Australia said the name change would reinforce values of acceptance and respect The company's website previously said the cheese was named after Edward Coon, who holds a patent for a cheese-making process But Dr Hagan said his research showed Mr Coon was an uneducated factory worker added to the patent 10 years after the cheese was sold