Dec 22, 2020 Core Retailers Discuss their Wild 2020 Ride Clockwise top left: LG Shaw, WRV; Josh Hansen, Hansens Surfboards; Luke Mesanko, Wanderlust Land & Sea; Duke Edukas, Surfside Sports; Kim Ball, Hi-Tech; Karly, Cheyne and Linsey Cottrell, Island Water Sports. SES file photos. SPONSOR Core retailers have been through a wild ride this year. The panic that came with the spring lockdowns. The unexpected surge in business that erupted in the summer. The scramble for more inventory. Given the destruction that the pandemic has caused in some areas of the economy, the core retail channel is an absolute bright spot, which bodes well for the industry going forward.