Cotton Traders Chooses Dynamic Yield to Unify Customer Experience LONDON, May 11, 2021 /PRNewswire/ -- Dynamic Yield, the Experience Optimisation platform, today announced that Cotton Traders, the trusted British clothing company, has selected its A/B testing and personalisation technology to provide a more tailored customer journey online. Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for the creation of one holistic dataset from which to power truly cohesive and individualised experiences. "If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach," said Paul Hurst, Head of Digital at Cotton Traders. "With Dynamic Yield, we're now able to optimise our efforts from a single location, which allows us to increase our experience velocity - an important factor for the agility of our team, especially while working remotely."