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Cotton Traders Chooses Dynamic Yield to Unify Customer Experience

Cotton Traders Chooses Dynamic Yield to Unify Customer Experience
LONDON, May 11, 2021 /PRNewswire/
Dynamic Yield, the Experience Optimisation platform, today announced that Cotton Traders, the trusted British clothing company, has selected its A/B testing and personalisation technology to provide a more tailored customer journey online. Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for the creation of one holistic dataset from which to power truly cohesive and individualised experiences.
If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach, said Paul Hurst, Head of Digital at Cotton Traders. With Dynamic Yield, we re now able to optimise our efforts from a single location, which allows us to increase our experience velocity - an important factor for the agility ....

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Where I WFH: Simon Owen, Managing Director, Standby Productions

by Charlie Spargo
Standby Productions is a well-known video production company in Manchester which works with leading names like British Cycling, Land Rover, and Apple.
It creates striking and polished commercial, corporate and social content, including TV ads, high-end showreels, and online event coverage.
The company grew out of Simon Owen s hobby, having founded it originally in his spare bedroom. It s been nearly 10 years, and now things have come somewhat full circle. We asked Simon what his current home-working setup looks like now the majority of the creative industry has moved to remote work.

Where in the house do you work? ....

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Bowthorpe woman's anger as Hermes 'dumps parcel in road'

Mrs Gilliver said it may have been possible the parcels had fallen out of the van, but that she had since received another text saying when the delivery would be reattempted.
She said: I was ever so grateful to the kind nurse. She turned up in her uniform so must have been out on a health visit, but still went to the trouble of delivering all four parcels.
I phoned Cotton Trader about it and the person I spoke to was very apologetic and I tried to speak to Hermes, but every number I tried just went through to a machine. It s not good enough. ....

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