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'I gave up being a vegetarian and started eating meat again – to save the planet'


‘I gave up being a vegetarian and started eating meat again – to save the planet’
When food writer Clare Finney looked into the environmental impact of the meat industry, the findings challenged all of her preconceptions
Clare Finney had turned her back on eating meat when she was a child
Credit: Andrew Crowley
I’ve been a vegetarian since I was 12, but while I’ve come close to renouncing my vegetarianism on several occasions, I chickened out because taking up meat at a time when the tide was turning towards vegetarianism felt counter-intuitive.
In the past year, some 500,000 Britons have moved to “plant-based” diets, many citing eco reasons for doing so. As a vegetarian of some 20 years’ standing, admittedly it was only in the past decade that I’d pinned my dietary preferences to the planet. But for a girl who’d spent her school years clad in Cotton Traders and playing the bassoon, to feel ahead of the game was a seductive experience. ....

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Cotton Traders Chooses Dynamic Yield to Unify Customer Experience


Cotton Traders Chooses Dynamic Yield to Unify Customer Experience
LONDON, May 11, 2021 /PRNewswire/
Dynamic Yield, the Experience Optimisation platform, today announced that Cotton Traders, the trusted British clothing company, has selected its A/B testing and personalisation technology to provide a more tailored customer journey online. Cotton Traders, whose digital footprint has increased significantly over the past twelve months, selected Dynamic Yield to unify its marketing stack for the creation of one holistic dataset from which to power truly cohesive and individualised experiences.
If we wanted to fully capitalise on the influx of online traffic, we needed to integrate our marketing platforms rather than taking a fragmented approach, said Paul Hurst, Head of Digital at Cotton Traders. With Dynamic Yield, we re now able to optimise our efforts from a single location, which allows us to increase our experience velocity - an important factor for the agility ....

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