Facts Inner Mongolia Blue Ocean Mineral Water Company Limited registered 阿尔山 (a Chinese transliteration of ' aershan', which means hot spring in Mongolian) as a trademark in Class 32. Inner Mongolia Yunlu Water Industry Company Limited, a mineral water manufacturer located in Aershan, China, cited Articles 10(2) and 11(1)(2) of the Trademark Law to file an invalidation claim against the trademark. Key legislative issues Article 10(2) of the Trademark Law provides as follows: No geographical names of administrative divisions at or above the county level or foreign geographical names known to the public may be used as trademarks, except where geographical names have other meanings or constitute part of a collective trademark or certification trademark…