Cracking China’s apparel market in 2021 Finding effective and efficient ways to sell online are the only solutions left to apparel brands wanting to grow in China. 4th May 2021 Consumers are increasingly turning towards online retailers to buy apparel, and in China, e-commerce now accounts for over one quarter of all non-food retailing. How can brands succeed in this competitive market? According to SGS, one of the world’s leading inspection, verification, testing and certification companies, headquartered in Geneva, Switzerland, it would be wrong to think the 2020 pandemic caused consumers to shift their shopping habits away from ‘bricks and mortar’ stores towards online retailers. Instead, it is better to view Covid-19 as an accelerator of trends that were already in motion.