CX agency Triggerfish announces 2 global clients May 25, 2021 10:22 Brisbane-based customer experience agency Triggerfish has announced a partnership with Subway’s franchisee-owned purchasing company, Independent Purchasing Cooperative, and a global fintech organisation. The announcement: Brisbane-based Triggerfish, one of Australia’s leading CX transformation and MarTech agencies has announced its partnership with Independent Purchasing Cooperative (IPC), a Subway Franchisee-owned purchasing company responsible for the supply chain processes of more than 43,000 Subway restaurants globally. Appointed by the IPC team in North America, the team at Triggerfish have been engaged to co- create a range of digital experience and MarTech initiatives for both the North American and Asia Pacific regions, with the aim of improving the Subway franchisee experience, while boosting profitability and competitiveness in each of the regions.