The big story: Facebook escalates Apple criticism Facebook took a big swing at Apple’s upcoming app tracking restrictions today with full-page ads in the print editions of The New York Times, The Wall Street Journal and The Washington Post that argued the social networking giant is “standing up to Apple for small businesses everywhere.” In other words, while Facebook will obviously be affected by Apple’s change (apps will have to ask users for permission before it can track their IDFA identifier, which will presumably lead to a steep drop in ad targeting), the company said that small businesses relying on targeted ad campaigns will be hurt even more.