The new company would seek to acquire a company with similar cultural values Danny Meyer has joined the growing number of restaurant veterans who have formed special acquisition companies, or SPACs. An affiliate of his Union Square Hospitality Group, USHG Acquisition, on Friday filed papers with the Securities & Exchange Commission to raise $250 million in an initial public offering, and then list on the New York Stock Exchange under the ticker HUGSU. Meyer, who is the founder and CEO of USHG, is chairman of the new SPAC. Its CEO is investment banker Adam Sokoloff of Asgard Capital Partners. USHG chief financial officer Tiffany Daniele is also CFO of the new company. She joined USHG in October of 2020 after two years as vice president for global corporate financial planning & analysis at Tapestry, Inc., which owns the luxury brands Coach, Kate Spade and Stuart Weitzman.