Jean-Michel LeQuin, director of Danone's Wexford infant formula plant. French dairy giant Danone has launched a new convenience format for its Aptimal brand of infant formula, which will be made at its baby formula plant in Wexford. The company announced on Wednesday that it will trial a new pre-measured cube format for its Aptamil range of infant formula in the UK, where the brand is by far the market leader. Danone said it had signed a manufacturing partnership for this new product format with Meiji, the largest infant formula company in Japan, which owns the technology patent to manufacture this format of baby formula.