Dassai And Beyond Our guest is Kazuhiro Sakurai, the 4th generation and CEO of Asahi Shuzo, which is the maker of Dassai sake. You may have heard of Dassai, because you can find it in many bars and restaurants worldwide. Also, Dassai has appeared at important events. For example, when Barak Obama visited Japan in 2014, Prime Minister Shinzo Abe gifted Dassai sake to the US president. Dassai’s success did not happen overnight. Kazuhiro and his father/the third generation Hiroshi Sakurai shifted the corporate philosophy drastically and since then, their innovative approach to sake production has inspired the entire industry.