audiences away. >> for the first time in well over a decade, we are seeing admissions go up and 3-d is the reason. if you give them something great, that's the thing everybody is being very protective of right now. this is a beautiful golden goose giving us golden eggs. >> reporter: in this golden age where 3-d movies have fired up the box office, industry leaders like buzz hayes say the future looks write. kareen wynter, culver city, california.