behind me. the water is still clean. the fish are still edible and if they're not, the environmental -- the scientists will tell us they're getting tainted. we'll close down and we'll be -- we'll have to applaud their effort but right now the perception is everything's bad. don't come down there. don't eat the seafood from mississippi or gulf coast. but that's wrong. it's still good and that's the perception we've got to get out to the entire nation. and we ask them to do some advertising. the senior administrator for southeast region was there, dr. crabtree. we told him the same thing and they're going to see what they can do about advertising. >> well, mr. becker -- excuse me there. last thing before -- i'm going to let you go but tell me how long at this pace can you hold on before you would have to do something else, find something -- another way to make money? how long can you hold on losing business the way you're losing