people around the world. and he's prepared -- everything he says of course is immaculately scientifically sourced. but he wants to entertain people. and by entertaining them, he wants to interest them in science. you know, every -- this was done really incredibly closely -- we've been working with stephen hawking for three years on this. and he really did want to somehow popularize his views, the universe inside his mind. so i think he lept atta chance of doing a series that was both totally big-deal science, definitive science about what we know about the cosmos, but in an educating and in an informative and in an entertaining way so that the global audience on discovery channel could be sort of interested in this >> larry: ben, does the british government take this seriously? >> i'm not -- i'm not sure i'm