reasons why you want him to pick your town. thousands of them from all over the world in this week's turn around. in the business of saying yes. yes to carrots, yes to tomatoes and yes to cucumber. >> we're see ourselves as a relebtlessly optimistic brand. >> he and his business partner took over and moved this tiny beauty brand from israel to the u.s. the big break came in 2007 when walgreens decided to plant the line in their stores across the country. >> we saw this as a dream come true. when they first placed the first order, the quantities in itself when you go from 16 stores to 5,800 stores chls, that was the first pressure. >> in the natural beauty business, it's getting off store shelves and into shopping carts that matters. >> walgreens like most here have a simple philosophy.