apologized to the american people in an ad that is pretty well known now and didn't play so well here. now you have become the face of bp. how is that going for you? >> it's been good. it's been busy. i was walking here from my hotel and people stop me every time i leave the hotel. i'm a pretty known face especially around new orleans where i'm from. it's been going well. happy to be a part of the response and happy to be working on behalf of the folks of the gulf coast. >> this probably doesn't come as a surprise to you but in an nbc news "wall street journal" poll your company rated as not too popular. it showed that bp is less popular than philip morris and o.j. simpson and only slightly more popular than yasser arafat and fiddel castro. >> we have a lot of work to do. the spill is unprecedented. the response is unprecedented. i wish i could tell you