there would be a recall. no analyst i'm hearing from are expecting that. there was one who talked to c-net who said it would cost $1.5 billion, and people love their i phones, but cases are generally around $30 each, and you can use one of those cases, and you don't have that problem, so some people are saying maybe they'll give them out for free, or maybe you can go to the store and get that space retrofitted, but tone, there's another interesting phenomenon that's happening today as part of this, which is that apple has had in general a smooth ride with its sales. there are complaints out there, but they keep having a lot of successes, and keep getting good media coverage. today with a news inference instead of one of their big staged events. we had an expert this morning on "american morning" talking about that. >> apple consistently violates every damage-control cliche without any consequence. they're secretive, they lash out