>> larry: you did them on a lark? >> you were eating a bag of fritos. >> the way i was sitting with my girlfriend, phyllis murphy you 4 in the morning, watching television, actually how the whole thing came about and she was watching television. i was mindlessly sitting on a chair eating a bag of fritos. >> no just kind of looking at them. >> larry: n't interrupt him he is on a record. >> the fritos bag said you want to talk with us, any issues? write fritos, we want to hear from you. who is going to write fritos? i was kind of like, a nut, that's who she was looking at me. >> larry: did you write to them? >> not at that point. at that point, i just kind of, you know, draft adler, then the next day, i noticed that these, you know, president's messages were all over, i had some bon-ami cleanser, a thing on the side, a smudgy stamp from the president, hey, you got some issues, we want to hear from you from bon-ami. tell us what is on your mind, signed gordon bukar, ii. >> larry: get a break, come back and if you can remember the first letter. and we are going to read some of the new ones. more with jerry and barry after the break.