holders to answer several questions. i suppose you want to do what you do. keep on studying this. how did that work out as an economic study tool. did anybody pay $100 to see the previews. >> the findings are hilarious. we're in the midst of writing them up for reading. i'll share a couple. in the early pay as you wish survey. as you said, i looked at the data when there were about 5,000 respondents. of the 5,000, there were nine people who volunteered or offered to pay $100. the prices wen from one penny to $100. i'm saying who on earth wants to do that, in case my theory, a weak theory, maybe each of those people thought they would be the only person to show up in the data as the guy who paid $100 and would get notoriety for that. unfortunately they were just out $100. on the other hand, let me ask you a quiz. what percentage of all respondents do you think paid one penny, the lowest possible amount.