be stripped away. >> they say beauty is in the eye. joe, is that why you started the website, to get rid of the so superficialness of the other dating websites? >> that's pretty much it. we want our members to be looking for genuine personality rather than outer appearance. and in return, they don't want to be judged for how they look, they want to be judged for their personality. >> how is it going, then, what is the success of this website? have you had people who have met each other and are you getting people to go and sign up? >> we've definitely had a lot of interest. you know, this is a really unique idea. so far we've had 2,000 registered members on the site. but we've only been live for
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