anything we do online, on the cell phone or laptop, even our tv sets is 100% secure safe from the eyes from someone who really wants your information. i hope you know that already. but this isn't want of those hacker conversations. i'm talking about people and organizations out there making a living watching you surf and shop and chat on the internet. this man right here david norris founded and runs a company that takes your online information and he does a little something with it. david norris, let's just begin with the fact that i have a tv and cell phone and laptop. what kind of information can you get from me? >> so blue kabbah has the next generation technology that can help identify your device when you visit a website. so if you go to a website you might shop or browse we identify the actual computer that you're using. the usefulness of this is actually pretty interesting. by identifying the device, you can fight online cyber crimes, people trying to do fraudulent transactio