here. that's the third quarter numbers. the question is how many consumers are going to make a switch permanently when they see the holes in the shelves, where the retailers are quick it say look at our less-expensive generic that does not have quality control problems, that is available. >> it's important to note, they're saying the stuff is not dangerous, actually. >> that's right. >> this was just a process of cleaning process, essentially. >> as they've been going through their quality control, they have found this particular batch of stuff has been flagged. not up to their standards. no one has complained, no one has hurt this he don't think. >> but as you said, part of it is just the reputation. so it's kind of splitting hairs what the reason is but if it's recalled -- >> if you make a bottle of something that's supposed to make you better and you take it off the market, that's not good. today's martin luther king jr. day, and it may be a holiday, but it's no day off for kids in two states, generating a little bit of a controversy, we're going to talk about that. and coming up, we've been