david fromm was a speech writing, most famous for his 2002 state of the union address. now senior editor and staff writer at the new yorker. and jobs and economy will surely be a main focus of the speech. the d.c. based economics editor of the economist, say that five times fast. welcome to you all. >> david, since you had the most recent experience, what is the state of the union in terms of the president -- how is it different from a speech of the u.n. or inaugural? what is the president trying to accomplish. >> it's the moon launch of the executive branch. it's not written from beginning to end, written in components that are slapped together. getting the components into a speech, i remember you mentioned 2002, i did a lot of work on agriculture section but it never appeared at all. that section was just omitted