david fromm was a speech writing, most famous for his 2002 state of the union address. now senior editor and staff writer at the new yorker. and jobs and economy will surely be a main focus of the speech. zanny is the d.c. based economics editor of the economist, say that five times fast. welcome to you all. >> david, since you had the most recent experience, what is the state of the union in terms of the president -- how is it different from a speech of the u.n. or inaugural? what is the president trying to accomplish. >> it's the moon launch of the executive branch. it is made up of so many pieces. it's not written from beginning to end, written in components that are slapped together. getting the components into a speech, i remember you mentioned 2002, i did a lot of work on agriculture section of the 2002 address but it never appeared at all.