us, number one, lift the veil from government. often people are seen as twits and don't realize we are like everybody else, struggling with issues. this morning i saw someone littering in the street, i leaned out, threw it back in the car window -- >> did you really? >> i did. and i tweeted i love the pride in my city. it created a thunder in my account -- >> there are probably thousands all across the city chucking garbage back in cars. is that what you want to see happen? >> for me as a mayor it's a great way to motivate challenges and motivate back. we have an anti-obesity campaign, let's move, with the first lady. we've got people exercising, talk about issues of public safety, talk about issues of mentoring. you know, every day we try to send out positive messages to inspire people as well as retweet, frankly, positive message that we get in from our residents. it's created a great community of newarkers and frankly people -- i have over a million