should be a nice experience. and plus this has become kind of a social hub for a lot of people, which is what we were intending it to be. >> for this stuff, it's always nice to wear it shorter. >> we wanted guys who enjoy clothing and share that passion to be able to come here and share a whiskey or a tea or whatever. we're all enthusiasts. it's nice their enthusiasts and we have someone to talk to it about. >> it's rougher, a lot more rustic. >> there's a certain guy out there, he doesn't want to be fashionable. he just wants to look good. they don't need things to change a lot. they just want to be nice. that's the sort of guy that we like to, you know, deal with and it's the sort of guy we like to raise, i suppose. >> coming up next, for anyone who's sick of the daily grind at the office, how to get down on the farm from the comfort of your own home. that's just up next on "world business today."