premium content today than they ever consumed. but they're not consuming it in different places. they're consuming it on their tablet and orn the mobile device and on the go and consuming it everywhere and it's really stark if you look at the amount of volumes. how they're increasing. traffic going to these mobile devices. that's video driven. we see that continuing. if we can actually innovate and bring to the customer differently we actually thinks this doesn't slow down, this accelerates. this is the really important thing here because we're really excited about as how this accelerates and as the premium content continues to grow, it gives us more and more incentive to invest more and more and innovate and infrastructure. this idea of 5g technology. >> what is that? >> the next generation of mobile technology. think about the fastest internet speed you get from the cable company is a gig. you can buy a gig of speed. 5g will allow us to provide a