and more hair care products than you would expect. >> aside from some extra-hold hair spray, what does it take to be the perfect professional santa? the experts all had the same answer. >> you got to have the christmas love. >> having a caring heart. >> first, it's the heart. and then all of the other things, they will fall into place. >> heart is something that can't be taught. but the rest of it, that's why this program put santa university together in the first place, they come together to train at the company's headquarters to to train. >> there's four days' worth of santa classes at santa university. we have everything from the ethics of santa. how to dress and look your best. how to stay healthy as a santa and many more things. >> classes teach everything from beard grooming to suit fitting to sign language.