actual difference on the secondary market is quite a bit smaller. so it doesn't entirely take away their incentive to do it but it's material reduced it. it's a strategy that seems to be working for them so far. when we looked at the numbers and saw pretty much 50% drop immediately and the number of listings for tickets on secondary sights when they raised it price. >> hamilton has been a success on broadway. the play a has grossed almost $166 million. how much more money could the play have made had it not been for ticket scalping? >> quite a lot. so we took a look at this last year and saw that -- so for example, a few months ago they set a record for broadway, $3.3 million in one weekend from tickets. but we saw they were actually missing out on 2.6 million a week from these secondary scalpers so it's almost double