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not want marvin to do "what's going on." >> motown was supposed to be nonthreatening and you have marvin gaye making a protest record about the war. that could potentially ruin good money. you don't lightly talk about the government. ♪ yeah, i want to know what's going on right now ♪ >> ultimately when he agrees to put out "what's going on," berry tells marvin, okay, if you're right, i'll learn something, and if i'm right, you'll learn something. and of course, as berry will say, i learned something. >> every artist at motown was suddenly also wanting to try their chance at freedom. >> when people say, so, they put you in one category. they say, he's a soul artist, that's all they expect for you to sing and that's all they want you to sing. that's not true. soul is being able to express yourself. >> stevie wonder went to berry gordon and he negotiated his creative freedom and he used every bit of it.