sound. he translates that sound into a word. the and then places it mentally into a memory palace. >> yes. for that deck, i used the row house that i used to live in, in my third and fourth year of college in baltimore. for every event i use a handful of different memory palaces. that's one of my speed cards pala palaces i use. i started basically on a street in front of the row house and i see this opened can of jam, so each two cards for me becomes one image. this is like an open can of jam and sport of smearing it on the bumper of a car out front. that was the first image. the next one there's like a little tree in the front yard, so this is like an lec democratic raz electric razor. you're probably looking and saying there's no way i can do that. but memory athletes have always said there's nothing special