crazy, out-there ideas which included the mouse, overlapping windows, fonts and graphics on a computer screen just to see if they could do did. steve jobs hears about some of this work going on at this lab and wants a look. >> it was an invention place and apple was a republican novation place. >> it was different and more communicative than anything he'd seen before. he knew that it was effective because it was affecting him. >> jobs realizes, this is the future of computing. this is a whole different kind of computer to be built. famously, a computer for the rest of us. >> 1984. the ridley scott commercial for the mcintosh. >> it depicted a thinly, ibm